Sales Letters That Bring Results

We, all, are busy. If a person takes time to read a sales letter, it must be interesting, and spark a desire, need in us.
It is essential your product or service reach the right person.
"How do I make that happen?" You asked.
Prior to sending out sales letters, do research. Direct a sales letter to those whose wares/jobs require your product/service.
Forums are an excellent place to get feedback on product/services. You can get a feel for how your product/service will be received. Throw out a version of your business plan, if that is more comfortable for you. It is, also, a means to advertising. Pitching an idea gains tips, previously, looked over by you.
The first words of a sales letter is to hold the reader's attention. Make the point, be clear. Use words that are easy to understand. Do not run-on with your head-line.
List the benefits, and spell-out the features. Most people want to know what's in it for me. Why should I purchase the product/service?
Remember, never get technical. Simply, write as if you are talking to an associate, friend.
The sales letter is sent to get a positive response. The reply, form, fax, etc should be easy to understand. Supply a postage paid envelope.
A dead-line is necessary. It causes an individual to act, especially if he/she has an interest.
Always, re-state the offer. A guarantee adds a flavor of credibility.
Above all, be fair with customers, and you will get re-peat business.
There is no better advertising than word-of-mouth, which equals more business.
A sales letter is the introduction to your product/service. The head-line is three to five words long. The writing level is based on the comprehension of an eight grader.
I welcome comments. Contact me at writer.feedback@gmail.com
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They Said I Couldn't Write

"They say I can't write a novel." Someone explained to me. "Keep gettin' rejection slips."
In our society, people want to see it happen now, not tomorrow. Likewise, success is wanted this second. It takes time to get from writing to finished novel. It is rare for anyone to create a story, and the piece is publication ready.
The process of finding the right publisher is a challenge. Many will not accept manuscripts unless from an agent.
The question, you must address is, should I get an agent?
I suggest doing research on it before making a decision. As with anything else, there are good ones, and bad agents.
Rejection slips takes a spot on every writer's desk, sooner or later. The key is to continue to write. Figure out why. Did you send your work to the wrong publisher? Grammatical errors? You tie-up all the loose ends in the novel? Does the story flow smoothly? Make sure you have a beginning, middle, and a satisfying ending.
I mean do not cheat the reader. It must be reasonable, and in accordance with your creation.
I sent work out, many times, and received rejection slips.
Once, I snail-mailed a short story to a publication. They forwarded me materials for stuffing envelopes. Yes, I felt bad, but it gave me the incentive to keep trying. It signaled do better, learn more.
I threw the items in the wastebasket, their rightful place.
Deep inside, I had what it took to flourish through non-fiction, fiction, and poems. The stumble served to strengthen my resolve.
After all, I wrote, entertained using all three. However, my work had to meet industry standards. The only way for that to happen was practice.
The area I live tend to be noisy. So, I shut-out that buzz, concentrated on my work. It took time. More importantly, I dared to believe.
Yes, you must take yourself seriously. All kinds of people will come along to remind you of the rejection slips.
"Maybe, you should just give-up writing." Someone will say. "Get a real job."
It is nothing wrong with getting a job. Find a time to write, day or night. Continue to build on your writings. Take a writing course. Read the work of authors you like, or write in same genre as you.
Take note of how the plot unfolds, use of sentence structure, dialogue, and the technique used to tell a tale. Put it under a microscope. How would you spell-out the plot? Use a different main character? Have more than one plot? How different could your characters be from the original?
Jot down notes. When finished analyzing, start writing your own novel. Take it step by step. The very first paragraph must grab the reader's attention.
Know your characters. How? Make a profile of each. How does the main character look? What quirk(s)? Put in as much information as you want. You determine when or how it is sectioned to the story-line.
Dialogue mimics speech.
"Whatcha doin'?"
"Save it. Talk to the hand."
Some people drop letters in words like doing. Instead of saying what are you, whatcha takes the place of three words.
Simply, use different vocal patterns for characters. It gives a realistic flavor to the novel.
Toss in suspense, obstacles. Allow a story person to escape an issue, and then have him/her bombarded with another problem. It keeps happening, stops when he/she figures out a solution. Remember, the struggle goes on three or more times.
Look at how I handled characters, dialogue, etc. Read my novel Grave Street House. The website link is: http://www.thedigitalword.com
I would like to hear from you. Contact me at writer.feedback@gmail.com
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