What You Need to Know about SEO

What you need to know about SEO (Search Engine Optimization) is that it's the beacon for potential customers to find your web site or product/service. The goal is to to have a high ranking when a user is looking for a web site offering Professional Resumes, for example. How do you access the the process?

1. The web content shared by you.

2. Articles.

3. Keywords.

SEO showers Google, Bing, Yahoo, MSN, Ask, etc. with information. The search engines supply users with content. The proper mix of SEO within your content can help get a high ranking. A high ranking means your web site, product/service, is sitting on page one of a search.

1. A high rank for a web site, product/service, brings potential customers. 

2. Many users, according to the experts, tend not to look pass the first page.

3. Keywords are important in getting a high ranking.

A keyword is the word or phrase a user taps into a search engine as he/she looks-up information, product/service. A user may want to know what exactly is it that a web site or what you're offering can do for him/her. Let's go to the Professional Resumes example.

1. A web site promoting Professional Resumes should list keywords.

2. Select the best keywords for the web site, product service.

3. The keywords are cover letter and resumes for a Professional Resumes web site.

Articles, web content and meta tags rally to get your web site noticed. Meta tags cheer the loudest for your web site, product/service. It's the title tag search engines seek-out. Search engines view meta tags as the most important keyword, phrase. 

1. Titles wear keywords that appeal to the largest market or group.

2. The title should be unique and no longer than sixty characters.

3. Title tags are spread throughout the web site.

The above information is written to help you understand, apply and benefit from SEO.

Computer Chip Credit Cards

We've, all, heard about hackers stealing information from various retailers. One retailer was Target, but other well known retailers were visited by hackers too.

Customers were advised to frequently check accounts, close accounts and get new accounts. Immediately, address purchases or charges you didn't make.

It was a rude awakening to retailers that more security is needed, because of the ease with which hackers accessed credit card information.

Bankers and credit card networks understood how serious the breach was.

Most credit cards, by October 2015, will be minus the magnetic stripe on back.

Computer chip credit cards will become available. The computer chip requires a pin number. Hence, the pin and chip cards are called EMV cards.

Target once explored the idea of placing computer chips in cards. The retailer decided against the idea. It was costly, and other retailers were using the magnetic stripe on their cards.

Some countries use computer chips in their cards.

Credit card fraud in Europe dropped in the area of thirty-five percent since using EMV cards, according to the Federal Reserve.

The Ingredient For Successful Businesses

The ingredient for successful businesses: customers. Customers hold a business together as well as help it grow. The primary concern of a business owner, big /small or online/off, must be customers. Without customers, you have no business.

The manner in which you/your employees interact with customers determines success. Yes, your customer service.

Customer service involves assisting, providing problem resolution and support.

I had a problem, for example, of not receiving a mattress that should've been delivered along with the bed frame.

The delivery guys called the store. I was asked to get on the phone. The employee volunteered to bring it to me. I agreed.

The manager wanted to speak to me. He spoke, but didn't help.

The manager didn't need to get on the phone. The employee had assisted, solved the problem with the right amount of support. I would've been a customer for life until Mr. Manager jumped on the phone to say nothing. I was done with the store, and found the needed mattress at Ikea.

My Question: How many others had the manager treated unprofessionally?

Good customer service means addressing the problem quickly, and getting repeat business.

Clearly, a professional acting business knows the ingredient for a successful business.

It's important, for all businesses, to remember the ingredient for success.