Facebook New Places App: Deals

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The social media giant made the
mobile "check-in" application
available to major merchants and
thousands of small/mid-size
businesses in the United States.

Facebook Deals purpose is to connect
users of Facebook Places to deals/specials
from: 24 Hour Fitness, Gap and Palms Casino
Resort- to name a few. Deals are only
available through Facebook's iPhone app
or touch.facebook.com. Android users can
now check into Places but not Deals.

The service is an extension of Places,
which lets smart-phone owners with
Facebook accounts share their exact
location and find where friends are.
Now, people will be notified of
discounts/deals at selected merchants
near them.

When a user logs into Facebook, he/she
can look for a list of "nearby places,"
some may or may not have a yellow price
tag or sticky to the right of them- that's
a deal. Open it by clicking. There are four
kinds of deals: individual deals, loyalty
deals, friend deals and charity deals.
There's even a UI that shows "punches"
on a virtual card for loyalty deals, Facebook
states, with discounts for those users who
bring new friends and customers.

Source: http://newsblaze.com/story/20101104061455writ.nb/topstory.html