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Thursday, September 27, 2007

Sales Letters That Bring Results

We, all, are busy. If a person takes time to read a sales letter, it must be interesting, and spark a desire, need in us.
It is essential your product or service reach the right person.
"How do I make that happen?" You asked.
Prior to sending out sales letters, do research. Direct a sales letter to those whose wares/jobs require your product/service.
Forums are an excellent place to get feedback on product/services. You can get a feel for how your product/service will be received. Throw out a version of your business plan, if that is more comfortable for you. It is, also, a means to advertising. Pitching an idea gains tips, previously, looked over by you.
The first words of a sales letter is to hold the reader's attention. Make the point, be clear. Use words that are easy to understand. Do not run-on with your head-line.
List the benefits, and spell-out the features. Most people want to know what's in it for me. Why should I purchase the product/service?
Remember, never get technical. Simply, write as if you are talking to an associate, friend.
The sales letter is sent to get a positive response. The reply, form, fax, etc should be easy to understand. Supply a postage paid envelope.
A dead-line is necessary. It causes an individual to act, especially if he/she has an interest.
Always, re-state the offer. A guarantee adds a flavor of credibility.
Above all, be fair with customers, and you will get re-peat business.
There is no better advertising than word-of-mouth, which equals more business.
A sales letter is the introduction to your product/service. The head-line is three to five words long. The writing level is based on the comprehension of an eight grader.
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Marcella Glenn is a freelance writer who has written news reports, worked in an office, reviewed movies, published a newsletter and had her novel, "Grave Street House," published. She, too, is a Writing Consultant as well as a Personal Coach.

She has tried to go down some of life's other paths. A few paths were a mail-order business, the publishing of a pen-pal newsletter and selling plastic-ware. Only, she was back writing before realizing what she was doing.

She'd critique titles, paragraphs, news reports, that no one submitted to her. She'd stop herself, eventually. Marcella Glenn seemed to be enjoying the act of writing. This is how she knew writing was more than a hobby.

Let it be a lesson in your life too. Is writing calling your name? Or, acting? Teaching? Are you interested in engineering? Have the courage to go for your dreams. Simply, believe in yourself.

Meet Marcella Glenn on Twitter:

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Authors Show Radio Announces Interview Lineup For Week Of February 16, 2009
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February 16, 2009
Every week, The Authors Show, radio version features interviews with up and coming authors from around the world. This week The Authors Show radio features Marcella Glenn, author of  'Grave Street House'.

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