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Tuesday, November 27, 2007

How To Brand Yourself

"Brand myself?" You asked.

Yes. I am referring to exposing your business, product,
without spending hundreds of, even more, dollars.

The easiest means to that end is writing, submitting,
articles for publication.

Sit down. Jot down the benefits of your product or
service. You know the direction the business should
go. You possess the background knowledge to
explain it.

Why should a customer purchase your product or
service? Will it work faster, better than product X?
Scribble down every reason, you can think of, your
wares exist. More reliable? Be sure to include that
fact as a benefit. Highlight the benefits, and show-
case them.

Name your article. The head-line should be
three to five words. Your article must have a
beginning, middle, and ending.

Submit the articles to e-zines. The more they
are seen, the quicker you become a brand, and
a house-hold name. Word of mouth spreads
quickly. One person tells a friend about your
product, service, then another. People with
positive encounters with your product or
service will share it with others. Again, more
free advertising for you.

Ads can be costly. There is less space to get
your message across, and e-zine writing gives
you the opportunity for wide-spread coverage.

The more people see your name, the more
comfortable they are with you. They trust you,
and are willing to take a chance on buying from

Turn an idea, concept, inside out. Get as many
useable articles as possible from it. Write about
it from different angles. Send your work to more
than one e-zine, or publisher.

Success with article writing brands you. It, also,
inspires more writing, and sales. At the very
least, people will request more information about
your product or service. Add their e-mail
addresses to your list, which builds your
customer base.

Link the article to a web site, other products,
services. Or, direct people to a longer version
of the original article.

The following web sites allow you to brand yourself.
Simply, give them well written articles.

In closing, brand yourself by writing frequently
about your products or services. Publish the
articles with an e-zine for maximum
coverage. There is a huge benefit that
makes it worthwhile.

"What is it?" You asked.

It's free.
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Marcella Glenn is a freelance writer who has written news reports, worked in an office, reviewed movies, published a newsletter and had her novel, "Grave Street House," published. She, too, is a Writing Consultant as well as a Personal Coach.

She has tried to go down some of life's other paths. A few paths were a mail-order business, the publishing of a pen-pal newsletter and selling plastic-ware. Only, she was back writing before realizing what she was doing.

She'd critique titles, paragraphs, news reports, that no one submitted to her. She'd stop herself, eventually. Marcella Glenn seemed to be enjoying the act of writing. This is how she knew writing was more than a hobby.

Let it be a lesson in your life too. Is writing calling your name? Or, acting? Teaching? Are you interested in engineering? Have the courage to go for your dreams. Simply, believe in yourself.

Meet Marcella Glenn on Twitter:

Grave Street House Interview
Authors Show Radio Announces Interview Lineup For Week Of February 16, 2009
Internet Radio features five new authors each week
February 16, 2009
Every week, The Authors Show, radio version features interviews with up and coming authors from around the world. This week The Authors Show radio features Marcella Glenn, author of  'Grave Street House'.

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